Fair questions

Every product starts at 96 and loses points for each flagged ingredient, for a weaker brand-transparency grade, and for a documented recall. The result is one 0-100 number and a letter grade from A to F, and no brand can pay to change it. The methodology page spells out every step.

No. Brands cannot sponsor us, preview scores, or request changes outside the public correction process. Our funding is meant to come from optional reader memberships and clearly-labeled affiliate links that never affect the number. Neither is running yet: memberships aren't open and the site carries no affiliate links today.

A heads-up, not a headline. It means published research or regulatory guidance gives us a concrete reason to tell you about an ingredient, with the dose and context that the research actually supports. Many flagged products are fine for many pets.

Recalls are imported from FDA's published notices and refresh whenever we run that import, so the recall list can move without any score moving. A score only changes when a person links a recall to a specific product or re-reads a panel, which is deliberate: we would rather a score be slightly stale than quietly wrong.

Please do. Reader suggestions drive our queue. Send us the product name and brand and we'll turn it over.

Save what you buy to your pantry and this site checks every new recall against it. Add your email and we'll send the alert the moment a match appears. Only recall alerts, never marketing.

No. Scores summarize published research and public recall records; they can't know your pet's health history. For anything medical, or if your pet seems unwell right now, talk to your vet.

We fix it and log it publicly on the corrections page, including what changed and why. Every product page also has a "dispute this score" link that goes straight to the research team.