Juice and botanical colors
Also appears on labels as: vegetable juice for color, fruit juice color, turmeric color, annatto extract, chlorophyll, paprika extract
Concentrated plant pigments used in place of synthetic dye.
Watched ingredients get highlighted on every product panel you open.
- Where it comes from
- Fruit, vegetable, and spice extraction.
- Why it's in the product
- Appearance, same as synthetic dye, with an ingredient owners find less alarming.
- Safety and toxicity
- No meaningful safety concern.
- Interactions and who should be careful
- Still cosmetic. It just costs the manufacturer more to reassure you.
General reference, not veterinary advice. Dose, breed, and existing conditions change the answer, so talk to your vet before changing what your pet eats. Think we got this wrong? Tell us and we log it publicly.
Found in 4 scored products
Lowest scores first. Its presence here is not what drove those scores.
