Also appears on labels as: DEHP, DINP; 'vinyl' toys
Polyvinyl chloride softened with plasticizers, usually phthalates, to make a squishy vinyl toy.
Watched ingredients get highlighted on every product panel you open.
What the research says
Soft PVC needs plasticizers, usually phthalates, and studies of dog toys show they migrate into saliva during chewing, which is the exact use case of a chew toy. Phthalates are restricted in children's toys in the US and EU for endocrine-disruption concerns.
There's no equivalent restriction for pet toys, so it's on the label-reader. Rubber, cotton rope, and hard nylon toys avoid the issue entirely, which is why soft vinyl earns an avoid from us.
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General reference, not veterinary advice. Dose, breed, and existing conditions change the answer, so talk to your vet before changing what your pet eats. Think we got this wrong? Tell us and we log it publicly.
No product in our database lists this on its panel. That says more about how much we have scored so far than about how common the ingredient is.